Ader Error is not a subtle brand. As its recent editorial shot in Paris shows, the Korean label has a knack for creating apparel with bold colors, witty graphics and a feel that is simultaneously familiar and slightly off. All of these elements are present and amplified in the brand’s new SS16 lookbook, one that is a veritable explosion of primary color.

Featuring a color palette straight out of a Pantone booklet, the SS16 collection showcases an enormous range of pieces. Summer standards like the classic polo shirt, jean cutoffs and overalls are given an interesting twist with additions like sizable front pockets and humorous graphics. Some of the graphics in question carry slogans like “Tip, please!” and “Don’t stare at me!” Though with apparel this curious, it’s hard not to stare.

Head over to Ader Error’s online store to browse the collection.

In related news, check out fellow Korean brand VIVASTUDIO’s new SS16 lookbook.