Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Here's Your Exclusive First Look at Will Smith's Re-Launched Fashion Line

in Style

Brand: Bel Air Athletics

Season: SS21

Key Pieces: The varsity jacket (slide #3) is made from eco-friendly wool with vegetable leather sleeves and a tiger motif appliqué.

Release Date: 2021

Buy: Bel Air Athletics

Editor’s Notes: Bel Air Athletics is the relaunched fashion label founded by Will Smith. In spite of its Los Angeles moniker (a nod to Smith's iconic TV show), most of these items are hand-made or finished in Milan.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The collection above has a slight public school uniform vibe with slimline athletic silhouettes and bright color combinations. This collection of paisley-print track jackets, polo shirts, knee-length shorts, caps, quarter-zip tops, tie-dye tees, and color-blocked sweaters constitutes Bel Air's SS21 drop which will be landing in retailers early next year.

Ahead of that, a smaller capsule of unisex basics including track jersey shorts, hoodies, and tees featuring Bel Air Athletics branding and the wreathed crest logo are now available online.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
What To Read Next
  • meow
    meow meow ow ow ow
  • Article Test: check gallery on Safari and iOS App-webview
    • OTHER
    Nano/
  • Test Recommended 1
  • Test Recommended
  • asddsa
  • Stella Fullscreen Video
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Download our free iOS and Android App

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.

© Titel Media GmbH 2025
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now