How a Quiet Japanese Brand Suddenly Took Over Luxury Menswear
in Style
Kazuma Shigematsu, the founder of the Japanese menswear brand a.PRESSE, is all about slowing down. “There is too much information, too much influence,” says Shigematsu, “and people want to go back to something iconic, simple, well made.”
And it looks like he’s right. Last November, I visited the brand’s flagship store, nestled in an unassuming building in upper Jingumae in Tokyo. As soon as I entered, Shigematsu apologized for the lack of merchandise on display. The sparseness of the racks, Shigematsu explained, was due to the fact that many of a.PRESSE’s garments, particularly jeans and sweatshirts, sell out on the day they are delivered, with customers lining up around the block to try to get their hands on a piece.
Acne StudiosWool V-Neck Cardigan Oatmeal Melange
$320.00
